FAQs
Why isn’t SEO enough anymore?
Google’s AI-first rollout has cut organic traffic for hotels by up to 80%, while OTAs dominate results. Relying only on SEO means fewer clicks, fewer bookings, and more commission paid to OTAs.
How do I get my hotel into Google’s AI answers?
By combining cinematic visuals, optimized content, structured data, and PR coverage, we help your property appear in AI-driven travel searches and media features where guests are already looking.Can you reduce OTA reliance?
Yes. Our strategies are designed to grow direct bookings through better visibility, storytelling, and PR placement, so you depend less on Booking.com and Expedia.How much do your services cost?
Every property is different, so we don’t offer one-size-fits-all pricing. After a short call, we’ll create a tailored proposal that fits your goals and budget.Do you only work with hotels in Italy?
No. We work with boutique hotels and villas worldwide. Our current portfolio includes properties in Positano, Capri, and beyond, with strategies that also apply to the UK, US, and Asia.
How soon will I see results?
Visual upgrades bring immediate improvements to engagement. SEO/PR strategies typically take 2–3 months to show traction, while ad campaigns can deliver leads within weeks.
What makes you different from a traditional agency?
We don’t just hand you ads or SEO reports. We create cinematic visuals, AI-first marketing strategies, and PR coverage that turn inspiration into bookings.
Can I start small and scale later?
Absolutely. Some clients begin with a single hero video or ad campaign, then scale into full retainers once they see results.
Do you also manage social media?
Yes. We can create, schedule, and optimize content for Instagram, TikTok, Facebook, and Pinterest, ensuring consistent branding and reach across platforms.
Do you lock clients into long contracts?
No. We typically work on flexible retainers or project-based agreements so you can scale up or down
How do you measure success?
We track direct booking growth, reduced OTA reliance, and media visibility — not just clicks.